Our Role
Friends of the Earth is an international community dedicated to the protection of the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and promote alternative solutions, connecting more than two million people in 75 countries.
Combining the efforts of communities all over the world enables us to make an even greater difference together, meaning local initiatives are transformed into global impact.
A better environment for all
And together, we’ve become very good at it. In the UK, we’ve been responsible for making recycling not just a household word, but a household habit. We successfully campaigned for the world’s first climate change laws, which paved the way for similar legislation around the world. Our combined strength has meant we have been able to push back against drilling for fossil fuels in land that belongs to all of us.
Working together
We stand with anyone who cares about the world we live in, whether you’re a first time supporter or a seasoned campaigner.
We work with local groups, experts, business leaders and politicians, and push for change around the issues and causes that matter to you – protecting your home and local environment, promoting safe and healthy food and water everywhere, and supporting alternative energy solutions that can change the world for the better for everyone.
Together, with us, your voice is louder, your actions more significant, your impact greater. We’re with you every step of the way, supporting your local community, defending human rights, protecting nature, moving mountains.
Together, with you, we are determined to change the world for good, creating a cleaner, healthier, fairer world for everyone, for today and generations to come. There’s never been a better time to make a difference. There’s never been a more important time to be a Friend of the Earth.
Our identity in brief
What we do
Lead campaigns, provide resources and information and promote alternative solutions to environmental problems, connecting more than two million people in 75 countries. Combining the efforts of communities all over the world enables us to make an even greater difference together, meaning local initiatives are transformed into global impact.
The cause
Protection of the natural world and the wellbeing of everyone in it.
Our purpose
We believe in inspiring individuals to come together and create a better world today – one that is authentic, desirable and good for people and planet.
Our goal
By 2030, we want the next generation to enjoy a better environment than the last: a safe climate, flourishing nature, clean air, water and food.
Our values
Fair, visionary, insightful, determined, change-making.
Our tone of voice
Bold, practical, positive, human.
Our values
Our values are at the core of who we are and how we work with people. They sum up the our culture and are a call to action for everyone of us.
Fair
We work to achieve socially just solutions to environmental problems, in an inclusive and accessible way, and in a spirit of friendship with colleagues and partners, at home and globally
Visionary
We don’t have all the answers, but we set out a positive vision of the world the next generation should enjoy. We constantly show how our successes are making an impact
Insightful
We base everything we do on rigorous evidence, and we also know which levers to pull to bring about change
Determined
We’re relentless in working for change; we don’t give up on our goal, or on the people we work with, and we take a brave approach to difficult or unpopular challenges.
Change-making
Working with local groups and frontline communities, we have a track record of influence and practical solutions that bring about change.